About us
Why Defend Your Trademark exists
Most small businesses do not skip trademark registration because they think it is unimportant. They skip it because the process is opaque, the pricing is unclear, and the two obvious options are an expensive law firm or a cheap form-filler that files whatever you type.
A trademark application is not a difficult document. What makes it fail is the judgement that goes in before it: choosing the right class out of forty-five, writing a goods and services description an examiner will accept, knowing whether a specimen shows the mark as a brand or as decoration, and being honest about whether an existing registration is going to block you.
That is the part cheap automated services skip entirely. They take your name, put it on a form, collect the government fee and let the refusal arrive nine months later — by which time your money is gone, because USPTO fees are not refundable.
Defend Your Trademark sits in between. We do the preparation work properly, at a fixed price, and we tell you before you pay the filing fee if we think the application will not survive examination. That occasionally costs us a sale. It also means the people we do file for have a real shot.
What we are, precisely
We are a private filing and administrative support service. We prepare and submit paperwork to the USPTO and the US Copyright Office on your behalf, we track your case, and we tell you what the government sends back and what it means.
We are not a law firm, we do not employ attorneys to advise you, and we are not affiliated with the USPTO or any government agency. We do not give legal advice about your rights, whether someone is infringing you, or whether you are infringing anyone. When your matter needs that — an opposition, a cancellation, a demand letter, a lawsuit — the right answer is a licensed trademark attorney, and we will say so rather than sell you something adjacent.
How we work
- Fixed prices published on the site. Government fees quoted separately and paid to the government.
- A search before every filing, and a straight answer about what it found.
- Nothing submitted until you have seen the exact wording.
- Plain English. If a sentence needs a glossary, it gets rewritten.
- Clear limits. We say no to work that needs an attorney.
1,200+
Applications prepared
48 hrs
Typical preparation time
45 +
Nice classes covered
Our principles
Three things we will not do
Promise an outcome
Nobody can guarantee registration. Any service that does is either misinformed or hoping you will not check.
Hide the government fee
A headline price that quietly includes or excludes the USPTO fee makes comparison impossible. Ours are always two separate numbers.
Call ourselves lawyers
We use the word "support", not "consultation", because the difference is real and pretending otherwise would not be fair to you.
Next step
Find out whether your name can be registered
Send us the mark and what you sell. Defend Your Trademark runs the preliminary search and comes back with a straight answer — including when the answer is that you should pick a different name.