Privacy policy

This policy explains what personal information Defend Your Trademark LLC (“we”, “us”) collects through Defend Your Trademark, why we collect it, who we share it with, and how you can control it. It applies to this website and to the filing and administrative support services we provide through it.

1. Information we collect

Information you give us

• Contact details: name, email address, phone number and postal address.
• Business details: company name, entity type, state of formation and ownership information needed for a filing.
• Filing details: the mark itself, logo files, descriptions of goods and services, dates of first use, and specimens showing the mark in commerce.
• Correspondence: messages you send us and documents you forward from the USPTO.

Information collected automatically

• Technical data: IP address, browser type, device type, referring page and pages viewed.
• Essential cookies required for the site to function. We do not use advertising cookies or sell browsing data.

Payment information

Card payments are processed by a third-party payment processor. We do not receive or store full card numbers. We retain a record of the transaction amount, date and reference.

2. Why we use it

• To respond to your enquiry and provide the service you asked for.
• To prepare, file and track applications with the USPTO, the US Copyright Office and online platforms on your instruction.
• To send transactional updates about your case, including deadline reminders.
• To take payment and keep accounting records.
• To meet legal, tax and record-keeping obligations.
• To improve the site and prevent fraud and abuse of our forms.

We send marketing email only if you have opted in, and every marketing email carries an unsubscribe link. Transactional emails about an active case are not marketing and cannot be opted out of while the case is open.

3. Public filings

This is important and often surprises people. Trademark and copyright applications are public records. Information submitted in an application — including the owner’s name and address, the mark, the goods and services, and any specimen — is published by the USPTO or the US Copyright Office in publicly searchable databases. We cannot restrict, redact or remove information once it has been filed. Tell us before filing if you have concerns about which address appears on the record.

4. Who we share it with

• Government offices: the USPTO and the US Copyright Office, to the extent required to make your filing.
• Service providers: hosting, email delivery, payment processing and search-database providers, under contract and only for the purpose of delivering our service.
• Attorneys: only where you have asked us to refer your matter, and only with your consent.
• Legal requirement: where we are required to disclose by law, court order or a valid government request.
• Business transfer: if the business is sold or merged, records may transfer to the acquirer under the same terms.

We do not sell personal information, and we do not share it for cross-context behavioural advertising.

5. How long we keep it

Enquiries that do not become clients are deleted within twenty-four months. Client records are retained for seven years after the last filing to meet tax, accounting and professional record-keeping requirements, and because trademark maintenance deadlines recur on a ten-year cycle. You can ask us to delete earlier and we will do so except where retention is legally required.

6. Security

We use TLS encryption in transit, access controls on stored records, and limit access to staff who need it. No system is completely secure, and we cannot guarantee absolute security of information transmitted over the internet.

7. Your rights

Depending on where you live, you may have the right to request a copy of the personal information we hold about you, correct it, delete it, restrict or object to certain processing, receive it in a portable format, and opt out of marketing. California residents have rights under the CCPA/CPRA, including the right not to be discriminated against for exercising them.

To exercise any of these, email support@defendyourtrademark.com. We respond within forty-five days and may need to verify your identity first.

8. Children

This site is intended for business use by adults. We do not knowingly collect information from anyone under sixteen. If you believe we have, contact us and we will delete it.

9. Third-party links

Our site links to external sites such as the USPTO. We are not responsible for their privacy practices and encourage you to read their policies.

10. Changes

We may update this policy. The date at the top reflects the current version. Material changes affecting how we use your information will be notified by email to active clients.

11. Contact

Privacy questions and requests: support@defendyourtrademark.com.

See also our Terms & Conditions and Disclaimer.